Resources

Brand Guidelines

Everything you need to represent elAgent consistently and correctly. Our brand reflects who we are — human-centric, clear, and forward-moving.

01

Trademark & Legal

Our trademark is protected. Use the correct format to ensure brand integrity and legal compliance.

elAgent

Standard usage for products, services, and general informal references.

Most common

ELAGENT

All caps variant is acceptable for headlines, emphasis, and specialized applications.

Headlines & emphasis

ELAGENT, INC.

Full legal entity name used in official documents, contracts, and legal contexts.

Legal documents

Do Not Use:

  • "el agent" (lowercase, two words)
  • "ElAgent" (mixed case)
  • "Elagent" (only first letter capitalized)
  • Any variant not listed above
02

Logo

The elAgent logo is a wordmark paired with an icon. Always use the provided SVG file and never recreate it manually.

elAgent logo — Light BackgroundLight Background
elAgent logo — Dark BackgroundDark Background
elAgent logo — Gold LogoGold Logo

Do

  • Use on dark or light backgrounds with sufficient contrast
  • Maintain clear space equal to the logo height on all sides
  • Use the SVG version at all sizes
  • Use the gold variant on dark backgrounds

Don't

  • Stretch or distort the logo
  • Place on busy or low-contrast backgrounds
  • Use colors outside the brand palette
  • Add effects like drop shadows or outlines
03

Color Palette

Gold is our signature. Use it intentionally — for calls to action, key highlights, and moments that matter.

Company Gold

#D1AA67

Main company color, warm tones.

Product Gold

#FFBF23

Product logos and primary accents.

Brand Blue

#3248C3

Headers, buttons, links.

Blue Secondary

#118ab2

Secondary highlights and elements.

Green 1

#2ECC71

Highlight safety, positive states.

Green 2

#06d6a0

Success states, stage indicators.

Red

#FF0000

Highlight danger, critical errors.

Dark Orange

#C76E00

Highlight warnings, cautionary states.

Foreground

#1a1a1a

Primary text, headings.

Muted

#6b6b6b

Secondary text, captions.

Background

#f9f9f9

Page background (light mode).

04

Typography

We use a single sans-serif typeface across all touch points. Hierarchy is communicated through weight, size, and spacing — not multiple fonts.

The Future Can't Be Stopped

Display

Bold · Tight tracking · 40–56px

Empower, Never Replace

Heading 1

Bold · Tight tracking · 30px

AI Products for Humans

Heading 2

Semibold · 24px

Our products handle the hard work while ensuring that humanity is never obsolete and never replaced.

Body

Regular · 16px · Line height 1.6

elAgent · AI Infrastructure

Caption

Medium · All caps · Wide tracking · 12px

05

Voice & Tone

How we say something is as important as what we say. elAgent communicates with clarity, conviction, and humanity.

Clear

We write in plain language. No jargon, no filler — every word earns its place.

Confident

We believe in what we build. Our voice is direct without being arrogant.

Human

We speak to people, not users. Our tone is warm, respectful, and grounded.

Forward

We are builders of the future. Our language is optimistic and action-oriented.

Honest

We don't oversell. We tell the truth about what we do and why it matters.

Purposeful

Every message has intent. We say what we mean and mean what we say.

Questions about the brand?

Reach out to the team for assets, approvals, or any brand-related requests.

brand@elagent.ai